B13Virality by formula: what makes a video blow up

Lesson goal

Break down the mechanics of virality: what makes algorithms push a video.

After this lesson you

• Understands the 7 triggers of virality
• Knows the retention formula
• Has a checklist for every video

What’s inside

1. 0:00–0:30Hook — AI section
2. 0:30–2:30Metric #1: Watch time — Pavel
3. 2:30–4:00Metric #2: Completion rate — Evgeny
4. 4:00–5:307 triggers of virality — AI section
5. 5:30–7:00Engagement: comments and shares — Pavel
6. 7:00–8:30The viral headline formula — Evgeny
7. 8:30–9:30Pre-publish checklist — AI section
8. 9:30–10:30Final + CTA — Both