B09Positioning: how to become the only choice

Lesson goal

Teach how to choose and own a unique niche with no competition.

After this lesson you

• Understands the difference between positioning and specialization
• Knows the formula for unique positioning
• Has a ready-made "positioning statement"

What’s inside

1. 0:00–0:30Hook — AI section
2. 0:30–2:00What positioning actually is — Pavel
3. 2:00–4:00The positioning formula — Evgeny
4. 4:00–5:30The fear of narrowing down — Pavel
5. 5:30–7:005 ways to differentiate — AI section
6. 7:00–8:30The positioning test — Evgeny
7. 8:30–9:30Create your positioning — Pavel
8. 9:30–10:30Final + CTA — Both